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U-pick operations allow customers to harvest fruit and vegetables by themselves in an on-farm setting, often paying a lower price and getting distinctly fresher food.

The Pick-Your-Own fruit farms emerged in the US when prices for some crops hit low levels in the 1930s and 1940s, failing to cover the production cost. This prompted some producers to allow customers to come to the fields to pick their own produce for purchase. The trend towards ‘rural recreation’, with people driving from the cities to the countryside for leisure, increased the popularity of this type of marketing and establishing the foundation for Agritourism.

Visiting a U-Pick farm on a nice summer day can be a fun and relaxing activity. Loaded with nutrients and antioxidants, fresh fruit has many health benefits that help boost our immune system.

Some people pick berries for a fresh consumption, some for a pie to be enjoyed later, and some for long-term storage. In contrast with other typical U-pick fruits like apples, berries are more manageable due to their easier packaging.

Since berries require intensive farm worker labor, they are well-suited for U-pick operations.