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- 2020 Customer Survey Report at U-Pick Farms in the Greater Rochester Area
2020 Customer Survey Report at U-Pick Farms in the Greater Rochester Area
The customer surveys examined the
factors
influencing success at U-Pick farms and investigated
what motivates people to visit them. By knowing what influences visitors
satisfaction, farmers can make adjustment to their operations and
services, attract more visitors and grow their
revenues. In collaboration with Department of
Recreation and Tourism at SUNY Brockport, we've developed the customer survey
and conducted collections at four farms in Monroe County and its vicinity in the summer 2020.Â
Our goals were to:
- Create a series of best-practices
- Provide recommendations for U-Picks to better serve their customers
- Develop a network of
locally sourced fresh food suppliers
- Expand the range of berry fruits available for picking
- Provide safe, environmentally sound food systems
- Increase awareness of
local agriculture
- Grow farmers’ profitability through increased customer
visitation
Read the 2020 Customer Survey Report at U-Pick Farms HERE
Last updated April 15, 2021